Guide to Online Insurance Lead Websites for Insurance Agents
Posted on 24 Oct 2009 at 07:55 am | Tagged as: Financial World, Life Of Insurance, Wheeling It
In times past, a nice percentage of an insurance underwriter’s day was spent on the phone, trying to acquire potential customers. These days, insurance marketing for insurance underwriters includesleveraging prequalified leads from insurance lead generation websites. These leadgen sites offer an effective alternative to prspect lists and other marketing methods.
Insurance lead websites offer a great product for insurance underwriters looking for increased sales. These companies first accumulate information from consumers interested in a new policy through their own network of sites. Then, they use the data given to pair each prospect with local insurance agents.
There are plent of unique insurance lead generation websites, all claiming to have the highest quality insurance leads. How do you know which company to select? There are specific characteristics that good insurance sales lead sites hold that can help them stand out from the others including filters, pricing, return policy and billing.
Pricing is important. A low cost insurance lead may not provide superior people but a more expensive insurance sales lead might be too costly to make a profit
A few sales lead sites try to get you to put down a substantial deposit before sending you leads. With so many leadgen sites allowing you to start receiving leads with a small upfront deposit or some that will invoice you after you receive leads, there is no reason to put up too much cash up front.
Fake leads are inevitable. Sign up with a lead service with a great refund policy and you shouldn’t have problems.
The ability to only receive the type of user you want is critical. Most lead generation companies offer some form of filtering ability so that you only are sent and are billed for the person that is best for your agency.
When buying sales propsects, you shouldn’t only select one company. You should sign up with 2-3 lead generation sites. You might find out that a few provide good life insurance sales propsects but don’t provide good car insurance sales leads. If you buy sales leads from several sources, it will give you an edge against other agents and will keep the quality of your sales leads in check.
