The Online Actos Blog

You might have read the phrase “web banner” used a lot online. This phrase describes two kinds of imagery. First of all, you have the traditional ad banner, commonly utilized as a way to drive clicks to a site, as a click on the banner takes one to the advertised website. The second kind of banner is located at the very top of a regular site - the site header. This area normally introduces a visitor to the site with a title, possibly a secondary strapline, and even some imagery to help theme the website. Both types of banner play fundamental purposes in both driving individuals to a website, and making a site “sticky” - by teaching them plainly with what the website is about, and inviting the visitor to peruse the website more, employing persuasive imagery / strapline text.

So how does one go about producing web banners? There are many web banner makers which are able to serve you with this chore. Not only that but many also provide you with hosting in addition. Just key in a phrase like web banner maker into Google and you will discover plenty of online services.

What type of information to put in your banner? If you have an e-commerce website, it’s a good tip to arrange the payment gateways your website uses for processing payments, because it leaves individuals a visual cue that you’re selling items as well as letting the individual see how items can be paid for on your site. Arrange some pictures of the items you are vending too, as this is yet another visible cue as to what kind of items you sell. The strapline phrase is important too. Make sure the strapline clearly and briefly puts forward what the website is about in just four to eight words.

As apparent as all this sounds, a misunderstanding numerous websites make is to assume the website visitor knows automatically what the website is about before seeing it. One should not assume that the visitor what your site is about in advance, so you must grab every visitant’s hand in the vital first few seconds upon arriving at your site.